The Oxford Guide

This seems to be a bit of a halfway house as far as Oxford cycle shops are concerned. Stocks everything from cheapish bikes for spodding around town to high-end road and mountain bikes. It's rather more of an "enthusiast's" shop than the pile 'em high, sell 'em cheap [Cycle King]?, but, on the other hand, it's rather bigger than Warlands Botley Road Cycles or Walton Street Cycles and probably stocks a bigger range of relatively cheap bikes to appeal to the average student than either of them.

See also:

• JDS' review